Latoya’s entrepreneurial spirit began during her time in the beauty and fashion industry. She has had national advertisements in various magazines (People, Restaurant, Hype Hair, Essence, Chicago RedEye, Sister to Sister, etc.) and experience in runway, print, and television (CBS and NBC fashion segments) for companies such as Marshalls, Motorola, Hour Glass Angel, Chicago Tribune, Red Eye, Pilgrim’s Pride, Street Level9 and Chicago Midwest Beauty Show. 

Throughout her professional career, Latoya has managed hundreds of complex corporate meetings and events nationally and internationally. She has worked in various corporate marketing departments managing strategic marketing campaigns, promotional materials, presentations, website design, email marketing campaigns, trade shows and internal and client events. Latoya has also managed client accounts for global meetings and events agencies. Types of programs planned and managed include executive strategy meetings, client events, employee incentive trips, industry trade shows, hospitality sporting events, sales meetings and multi-day client conferences with event program budgets up to $2 million. 

As a Certified Meeting Professional (CMP), Latoya has achieved a level of experience and education that represents the industry’s highest standard of professionalism. In 2015, Latoya was named as a top event industry leader under 40 on Collaborate magazine, “40 Under 40” list, which honors the top young event industry professionals. Latoya holds a Bachelor of Science degree in marketing and a communications minor from Northern Illinois University as well as a professional meeting and event planning certificate from Harper College.